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Over 10 years ago, our partnership with VW began, facilitated by ALMAP BBDO. During this time, we've created numerous institutional and retail campaigns, as well as many special projects of international significance. We also implemented the production of DCO (Dynamic Creative Optimization) assets for the brand, one of the pioneers in the Brazilian market, becoming a benchmark for other automakers over the years. This allowed for mass production of digital assets, ensuring that AlwaysOn campaigns have greater accuracy and engagement.

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This Privacy Policy addresses the personal data of users, partners, clients, and suppliers of AMADRE PROPAGANDA E INTERNET LTDA. (“Madre”, “A Madre” ou “Empresa”), collected through its website. The purpose of this policy is to: - Inform which personal data we collect, the reasons why we collect and use them, as well as with whom we share them; - Clarify how we use the personal data shared by you through our web platforms; - Inform you about your respective rights regarding your personal data collected and processed by us, and how we protect your privacy.

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A MADRE PRIVACY STATEMENT 1. THE FOLLOWING PROVISIONS APPLY TO ALL SERVICES A Madre does not provide for sale, sharing, or granting any information provided to it by individuals or entities subject to this Privacy Policy unless stated otherwise. If you have questions about how Madre uses the information provided by you, and this matter is not covered by this Privacy Policy, please contact us at the address provided in paragraph 15 before providing any information through other channels. Also, if you do not agree with the terms described here, please cease access and/or use of our website and inform us via email at privacidade@amad.re of the reason for disagreement. 2. THIRD-PARTY SERVICES MAY HAVE PRIVACY POLICIES DIFFERENT FROM A MADRE'S POLICIES This Privacy Policy applies only to information provided to Madre. Madre's services may incorporate services provided by third parties, and thus, information provided to Madre may be shared with such third parties. However, if a client has the option to choose a product/service offered by third parties or incorporate it into Madre's services on their own, the client will be exclusively subject to the privacy policies of the third party for that product/service. 3. WHAT DATA WE COLLECT ABOUT YOU AND HOW WE COLLECT IT Contact Data - when contacting us via the email falecom@amad.re provided on our website to inquire about our services or request quotes, you may provide us with your full name, email address, phone number, and other data you consider necessary. Recruitment and Selection Data - We collect your data when you express interest in participating in our recruitment and selection process for one of our vacancies. We may collect data such as name, email, phone number, and the candidate's resume, which may contain other data the candidate deems important to provide. Additionally, in case of eventual interviews, tests, or other selective filters, A Madre will process any personal data provided by you during these moments. For candidates selected to fill one of our positions, the processing of their personal data will be governed by the personal data treatment agreement for employees linked to the employment contract. 4. WITH WHOM WE SHARE YOUR DATA A Madre is authorized to share your personal data with other data processing agents if necessary for the purposes listed in this policy, observing the principles and guarantees established by Law No. 13,709/18, pursuant to Article 7, §5 of the said regulation. Madre uses reliable third-party services and technologies that follow acceptable security standards and are subject to confidentiality and data protection obligations. Your data will be shared with such third parties (below), always in accordance with this Policy, the terms of use of the respective Service (when applicable), and applicable law. Cloud Storage Providers - Third-party cloud service providers to host the data processed by Madre. In these circumstances, your data remains stored and processed by Madre. Government Authorities - To (i) comply with legal, judicial, and administrative determinations and also comply with orders from competent authorities and (ii) take or cause legal, judicial, and administrative measures to defend our rights set forth in this Policy, including in any judicial or administrative proceeding. Government Authorities refer to police authorities, data protection authorities, public entities, and/or other government organizations. Business Partners - To (i) improve our services; (ii) expand our business; and/or (iii) develop new business. 5. WHERE WE STORE, PROCESS, AND TRANSFER YOUR DATA Your Data may be transferred, stored, and processed outside Brazil by Madre, in accordance with this Policy, as well as following acceptable standards of security and confidentiality, for the purpose of providing Services to you. 6. HOW LONG WE STORE YOUR DATA All data collected by Madre is stored solely to meet the purposes described in this Policy. Once they are no longer essential or relevant, they will be deleted from our database. However, even if you wish to exercise any right (see item “7”) or we have achieved the purpose that motivated the collection, we may still store the information to safeguard your rights, comply with court, administrative, or arbitral orders, or for compliance with legal or regulatory obligations. 7. YOUR RIGHTS AS THE DATA SUBJECT In some circumstances, you may contact us to exercise the rights provided by LGPD, especially the following: - Confirmation of the existence of processing; - Access to data; - Correction of incomplete, inaccurate, or outdated data; - Anonymization, blocking, or elimination of unnecessary, excessive, or unlawfully processed data; - Portability, in accordance with the regulatory authority; - Revocation of consent, if applicable; - Elimination of data processed with consent, if applicable; - Information about the possibility of refusing consent and consequences; - Information about public and private entities with whom the data has been shared; - Right to object in case of non-compliance with the law in cases of waiver of consent; Our goal is to respond to your requests as quickly as possible. However, for requests limited to confirmation of processing or access to data, we will respond within 15 (fifteen) days from the date of your request, in a complete or immediately simplified manner. The rights above may be exercised in the manner established by LGPD, exclusively by the data subject or their legal representative, through an email to privacidade@amad.re, with the following information: a) Copy of your ID; b) Legal representative condition and respective proof, if necessary; c) Description of the request. * For your safety, we may need to request additional information about you to help confirm the identity of the requester. ** If applicable, the request will be denied, and the requester will be informed of the justification (e.g., in a request for data deletion, the request will be denied in compliance with the statute of limitations for any legal action or other legal obligation to which we are subject). 8. HOW A MADRE PROTECTS YOUR INFORMATION A Madre actively works to protect your privacy and your Personal Data from unauthorized access, destruction, loss, alteration, communication, disclosure, or any form of illegal or non-compliant processing under the Law. We commit to applying technical and organizational measures capable of protecting personal data from unauthorized access and situations of destruction, loss, alteration, communication, or dissemination of such data. For security assurance, solutions will be adopted that consider: suitable techniques; application costs; the nature, scope, context, and purposes of the processing; and risks to the rights and freedoms of the user. The site commits to treat the user's personal data with confidentiality within legal limits. The site uses SSL (Secure Socket Layer) certificate, which ensures that personal data is transmitted securely and confidentially so that the transmission of data between the server and the user, and in feedback, occurs in a fully encrypted or encrypted manner. However, the site disclaims responsibility for exclusive third-party fault, such as in the case of hacker or cracker attacks, or exclusive user fault, such as when the user transfers their data to a third party. The site also commits to notifying the user promptly if there is any type of violation of the security of their personal data that may cause a high risk to their personal rights and freedoms. The violation of personal data is a security breach that accidentally or unlawfully causes the destruction, loss, alteration, disclosure, or unauthorized access to transmitted, stored, or otherwise processed personal data. 9. HOW YOU CAN ACCESS AND CORRECT INFORMATION COVERED BY THIS PRIVACY POLICY If a user wants to access and/or update the information collected by A Madre, the user can contact our team via email: privacidade@amad.re. However, we reserve the right to retain information necessary to protect our interests. 10. HOW AND WHEN THIS PRIVACY POLICY IS CHANGED A Madre may modify this privacy policy at any time. When we make material changes to this Policy, we will provide visible and appropriate communication according to the circumstances, presenting visible communication on the Platform or via email to the User. We may send you advance notice as well. Thus, it is essential to make sure to read any communication carefully. 11. COLLECTION OF COOKIES Cookies are text files containing small pieces of data stored on your computer or mobile device whenever you access a website. They are useful for allowing websites to function or work more efficiently, as well as providing information to site owners. On our website, currently, A Madre does not collect user Cookies. This situation may change in the future, with the Company starting to collect this type of data; at that time, when accessing the site, according to current data protection legislation, we will explain the use of cookies through a Banner, giving you the option to expressly agree and access more information in our Cookie Policy, as well as notifying the user of any changes in this treatment, keeping them always updated. 12. HOW TO CONTACT A MADRE ABOUT THIS PRIVACY POLICY If users have any requests, questions, comments, or suggestions about this Privacy Policy or the use and disclosure of personal information, please contact us via email: privacidade@amad.re, and Madre will respond promptly.

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